Logo 9b5cf4107c1750dbc4f233801adfebc34f38e6fe42d61e2d395f2300d47744e6 MENU
Birthmark splash c9b7ccea86fbdb048c5843c8a7577e6ae91a229bbc598622b3a4b59a9b311287

Birthmark - National Platform to Support Pregnancy

Quote open 44fe92cefd6f4e0ca7937246bdc363ba3597c6731c3697cbfe0467f8fc47170d
I will look after you and I will look after anybody you say needs to be looked after, any way you say. I am here. I brought my whole self to you. I am your mother. Maya Angelou
Quote close 83def08aaf3a39f2be9bff91f473f2b1f17513eb2480232c11defd130955e0a4

The Square Roots BIRTHMARK initiative partners with cities and companies to engage local cross-sector leaders in a joint commitment to improve maternal health and wellness that will set a pregnancy wellness standard in the United States.


Through a combination of educational programming and direct engagement with key stakeholders, cities implement public initiatives to help expectant mothers reduce stress and improve health outcomes throughout their pregnancies.

BIRTHMARK Cities will engage with local innovators from both the public and private sectors to ensure workplace environments have the resources and knowledge needed to provide better support for expectant mothers.


Chart1 3059c46facb4d4d72d5c69b0b269b4cce7cdd20dcad95c6a2e880cb4c025e7b0

Partners like Carnegie Hall’s National Lullaby Program provide an opportunity to learn about the programs and technology available to maximize the focus and support on the wellness of working women.

The Smithsonian Science Education Center has introduced their inquiry-based science education (IBSE) module that will focus on education surrounding mosquito borne diseases, such as Zika, dengue, chikungunya, and malaria within local and global communities.


Chart2 cb775b7f5bddb5d27bb8764c6b15c06587a398f8f481b8973a50baf4c8f4eb56

Key Initiatives

BIRTHMARK® Cities A national coalition of cities committed to improving maternal health. Led by each City’s Mayor and a newly formed local task force, Member Cities become the connective tissue to convene and distribute the best science, education, tools, culture and services to pregnant women. A City Checklist guides community progress and is required for BIRTHMARK® membership.

BIRTHMARK® City Playbook A collaboration platform for Member Cities, the Playbook contains over 110 programs, best practices, and tools supporting maternal health and care. The Playbook’s implementation is led by each City’s local task force and is supported by Square Roots funded research, content, and partnerships.

The BIRTHMARK® Corporate Platform The employer platform and solution set of tools available to employers both within existing BIRTHMARK® cities and elsewhere. This is comprised of input by the employer focus group series, commenced in January 2017 seeking to address the many unmet needs of the pregnant workforce throughout the country.

Chart3 a1fe037a49c85a527fb1e4e64b68795f80890031486aa174cd3177afd5a72f43
Close f93f0cdedbf9e1aacdf9e02a807540f7ab8d7b7f6828e8084d0ab5f2d8135277