The Roots. The part of plants that are underground. Also: the origin of something.

Our lives are forever rooted in our Mothers. And our Mothers are forever rooted in us. This is so obvious that it is ignored. This has led to our Mothers’ Health becoming the #1 problem in global health that no one knows about.

Square Roots was founded in 2014 in New York City by its Founder after reading the Time Magazine cover story: “How the First 9 Months Shape the Rest of Your Life.”

Inspired and mobilized into collective action, Square Roots formed the first-of-its-kind global initiative that would include 96 experts, span 9 countries, and form, over 11 years, the world’s leading ecosystem for Mothers’ Health. 

With roots in science, health, ecosystem entrepreneurship, evolutionary biology, capital, social innovation, technology, sports, philosophy, midwifery, Motherhood, policy and philanthropy, Square Roots unified the world’s leading minds and partners in a first-of-its-kind interdisciplinary ecosystem for Mothers’ Health.


Square Roots has collaborated with 96 technical experts, founded a Mothers’ Health fund and research lab with Harvard, passed historic policy in the US on Mothers’ Health, opened a network of free maternal health centers in the US, and published pioneering science on longevity linked to Mothers’ well-being.

It took 11 years for Square Roots to formulate its seed, a global solution called FC Mother – the new social architecture and social health system for Mothers. Created based on the insight that 80% of all global health problems are social and not clinical, Square Roots set out to partner with the world’s largest social platform – global football.

The result is the world’s first football-anchored Mothers’ Health system, now live in Brazil, Mexico and the US, and partnered with the FIFA World Cup. It has generated historic outcomes for Mothers.  

Our insights:

  • The number one problem in global health is also the number one opportunity for human longevity.
  • The number one problem in global health is solvable within one generation.
  • The number one problem in global health is also the number one reason humanity exists in the first place: our Mothers.

We owe our Mothers the world for creating our lives.